BOOTH DESIGN CPHI MADRID
Olon is an Italian pharmaceutical company and a world leader in the production of active pharmaceutical ingredients (APIs).
It approached us to design its exhibition stand at CPhI Worldwide 2018, the world’s largest and most important pharmaceutical exhibition in the industry, which took place from 9 to 11 October in Madrid, Spain.
The exhibition space consisted of a structure of over 250 square metres made up of architectural installations with geometric shapes and designs making it resemble a molecular network. It therefore became a way to communicate the very essence of Olon, its principles and values, such as innovation, investment in R&D, Made in Italy excellence, and environmental responsibility.
A waterfall, moss-covered walls, hexagon openings, irregular shapes and cuts, a video monitor, and a back-lit logo – everything in the stand was conceived to catch the attention of visitors and break away from previous editions, highlighting the company’s growth and innovation capabilities.
On the first day of the trade show, guests and visitors were invited to the exhibition stand to enjoy a festive aperitif with background music, and a Photo Booth allowed them to pose for unforgettable photos of the day.