Otolift -

To knock an apparently insurmountable problem down to its real size – this is the basic concept behind the three videos developed for Otolift, one of the leading stairlift manufacturers in Italy. Both text and images use hyperboles to emphasize the problem and tackle it lightly with an easy solution: colours are soft and illustrations are simple and basic in order to represent only what is needed – the individual protagonists of the scenes, their home, their family and their life. Each video addresses different themes: isolation, the surrounding space and its usability.