Leroy Merlin - www.leroymerlin.it

Leroy Merlin introduces a new way of teaching how to do it yourself. On the one hand, there is a coach who goes to the customer’s home and shows how things are done. On the other, there is the customer who welcomes him in and gets things done.

The former explains, corrects and gives advice. The latter asks questions, tries and makes mistakes.

They live their parts to perfection, and the conventional tutorial transforms into an online course. And what’s more, the coaches are Leroy Merlin’s in-store sales consultants, each an expert in a specific department area.

The first video focuses on a kitchen remodelling project, with the enamel-painting of furniture and tiles and the installation of laminate over the existing floor. We took care of the video’s script, shooting, editing and animation.