For Leroy Merlin, the 2019 keyword is “generativity”. Apart from social responsibility, it represents the evolution of the do-it-yourself into do-it-by-yourself, i.e. a dimension capable of generating value for the community, while actively sharing time, skills and responsibilities, and that goes beyond the pursuit of mere profit.
To launch Leroy Merlin’s generative development we created a motion graphic video with a fresh and modern style. As always, we took care of the entire project, from the creation of the textual content, to the illustrations, and from the editing to the sound-mixing.