LAUCH VIDEO E-BIKE
Three bike models, three styles, three stories: to present E-MOOTIKA, the pedal-assist bike by Kasanova, we decided to tell the story of three different bicycle users.
There is Giorgio, the sports and adventure lover. Then, there is Giulia who likes to take it easy and go slow even in the city. And lastly, there is Luca who is focused on the here and now and likes to take up modern-day challenges. The video also shows how these different bicycle lovers use their bikes, describing the most technical and innovative elements, such as the button to turn on the battery, how to “mount” the foldable E-Mootika, the wheels, and the electric motor.
And to build a connection with viewers, the video is open-ended, where the scenario is all to be decided: what happens if the three stories meet?