Sisal was the first company to bring prediction games to Italy and has been running public games for over 60 years. Integrity, transparency and security are the pillars on which the trust of over 20 million Italian customers is based. VinciCasa is one of its most recent lottery games that gives the chance to win a home through daily draws. For Halloween, the Italian gaming licensee decided to launch a special initiative and entrusted us with its communication strategy. As expected, everything was monster themed. The concept we created included all the essentials of a Halloween party: scary black raven, full moon and a frightfully marvellous house up for grabs. We unleashed our creativity on all marketing materials, from window stickers to game cards, and animated gifs for the website. Did we bring good luck? We sure hope so!