Sisal was the first company to bring prediction games to Italy and has been running public games for over 60 years. Integrity, transparency and security are the pillars on which the trust of over 20 million Italian consumers is based. VinciCasa is one of its most recent lottery games that gives the chance to win a home through daily draws. To celebrate the spring season, the Italian gaming licensee decided to launch a special edition of the contest and entrusted us with its communication strategy. As expected, the spring edition of the game features colourful blossoming flowers for the visuals, while the text creates a cute pun with the words “primavera” (spring) and “prima vera casa” (first true home). We set free our creativity on all marketing materials, from window stickers to game cards, and animated gifs for the website. Hope we bring you good luck!