Brand Logo Design

Ideal Lux -

Ideal Lux is an Italian company with a catalogue of over 2000 lamps sold across five continents. An international approach, a long history and one great commitment: to design lamps that reflect users’ needs, ensure excellent manufacturing quality and are affordable. In summary, a concentrate of functionality and creativity.


To restyle its logo, we highlighted the company’s renovation, resulting from a long process of growth, without however forgetting Ideal Lux’s past and fundamental values: a polite, reliable and available approach.

This study resulted in an extremely simple and basic logo, yet very effective: the upper part of the letter E in the logo creates the symbol of a lamp, embodying the company’s sobriety and elegance.