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SISAL - www.sisal.it

SuperEnalotto is a Sisal-managed life-changing lottery game that has been making the dreams of Italians come true for over two decades. SuperEnalotto made its debut in 1997 and, in 2016, it decided to update its game format and revamp its aesthetics by adding a “smile” to its name. Then, in 2021, Sisal released two new multi-channel games and hired us to spread the word. We based our design on emojis, which instantly recall the digital world, encourage interaction and lighten the mood. Moreover, the main graphic elements are 3D to attract attention and increase visual impact. We took care of the naming, payoff, 3D visuals, animations, launch concept and all the pop-ups, including window decals, cards, counter displays and other materials for lottery selling shops.