Rebranding Design

Ode -

ODE produces solenoid valves for a wide range of industries, ranging from medical to petrochemical. Its story begins in 1960 as clearly shown in its logo, kept intentionally unaltered even after the company’s restyling of its brand image.

To give different materials a common identity, we worked with shapes, colours and images.
The square in the logo turned into a key graphical element. Colours belong to ODE’s traditional colour pallet, each one identifying a different brochure. The images on the cover, in the primary colour, are all evocative – they do not evoke the product but abstract figures, regarded as a pictorial representation of technology.