Riavvia Mi is an important social initiative involving Lenovo, the Municipality of Milan and the Jesurum association. The objective is to collect and refurbish used Lenovo and Motorola devices and donate them to those who need them most. It is, therefore, a complex project to support reuse networks, social solidarity and environmental sustainability. We enthusiastically agreed to support the initiative, happy to make our contribution. We developed the name and payoff, identified the key visual, defined the information flow in collaboration with Lenovo, and designed the initiative’s landing page and all related pages, from the fill-in forms to the confirmation emails, social media content and online advertising.
Riavvvia Mi launched online on 15 March 2021.