INPHARMA has been a market leader in the nutritional supplement industry for 20 years. The general rebranding project that we were asked to carry out in early 2019 also concerned the company’s social media accounts. As part of our all-round consultancy service, we focused mostly on the visuals, which are a crucial part in any successful digital marketing strategy, and we differentiated graphical and stylistic choices according to editorial content, leveraging on storytelling to increase the brand’s online visibility. High-quality full-length photos of products and the therapeutic area. Illustrations made by us for posts about new unreleased products. Packaging still-life shots presented against a non-distracting white background. We also allowed different uses of the petal of the INPHARMA logo to graphically emphasize the concept expressed by the client.