PROMOTIONAL VIDEO

Bocconi - www.unibocconi.it

The task was rather challenging: present the three academic faculties at Milan’s Bocconi University – Economics, Law and Political Science to a young, Italian and also international audience. Therefore, the visual language needed to be suitably appropriate whilst keeping the classic “Bocconi style” intact. The dense nature of the information illustrated in the videos had to be counterbalanced by a lightweight, upbeat, appealing style: it had to engage the audience for two minutes and create an expectation between one illustration and the next. This was the direction we decided to go in: not one single style but a combination, each with snappy music and fast editing. The illustrations are conceptual and never purely descriptive, the images and colours always fresh and vibrant. We devised the concept, the text, the illustration, and were in charge of editing and music.