ABOVE THE LINE
As marketing becomes increasingly about integrated communication, through the line and a mix of lines, does it still make sense to separate solutions into above or below the line communication? For those of us whose professions started in the 90s, the answer is a resounding yes: billboards and press campaigns go above the line. And since we’re not nostalgic, we’ll also include videos for social networks and for the web.
BELOW THE LINE
Since we care so much about what sits above the line, it would be strange for us to feel any different about what sits below. We produce leaflets, catalogues, look books, brochures and sales material for our clients. From concept to copywriting and art direction: the basic ingredients are always there. Enriched when needed by illustrations or photo shooting, which we handle from start to finish.
We only did it once, but it went so well we really look forward to doing it again soon. Because unconventional thinking is our mantra: a practice we apply to everything we do and really shines when it’s guerrilla marketing. Creative yes, but within limits and never going beyond the brief. Or budget.
We are one of the select few agencies with a full-time illustrator on their team. Who’s both versatile and fast. This allows us to give our customers the possibility to rapidly choose between different styles while always maintaining full control over time, quality and work execution. We can provide any kind of illustration, whether technical or artistic (like the tables that accompany our site)
Communication aimed at employees, collaborators or sales teams has long been part of our daily activities; we prepare presentations and materials to support events, internal videos and sales guides. An area of communication that is becoming increasingly strategic, especially for structured and multinational companies: One that expects great results, with reduced budgets.
The title above says “logos” but we should have called it branding. Whether our clients ask us to create a single logo or develop their brand identity, our approach and methods are exactly the same. We begin with an analysis of needs and objectives, move on to the creation of a concept, we prototype different declinations, forms and colours, take a decision and share our proposals to our clients. Once we’ve received feedback, we repeat the process until we reach the final goal.
Filmed or illustrated videos (or even a mix of the two). In motion design or stop motion. Against a green screen. With actors or actual employees and collaborators. Informative or motivational. Long and articulated, to illustrate a complex argument. Or short and to the point, making them ideal for social media. Funny or moving, at times epic. More than anything else, our videos are designed, written, filmed, edited and illustrated entirely by us.
We create corporate and e-commerce websites for small and large customers following three principles: aesthetics, ease of use, customer satisfaction. Because if the graphics and design of a website are meticulous, the visitor will navigate more. If they find what they want quickly, they will stay on the site. And if the site works, the customer is satisfied. Our websites are responsive, and perfectly viewable on all devices, and also optimized for search engines.