Advertising
VIdeo
Digital & Web
Motorola
On the occasion of the new partnership between Motorola and FIFA, we have created an integrated 360° campaign to promote the brand's presence during the FIFA Club World Cup 2025™.
At the center of the project, a competition dedicated to fans: by purchasing a Motorola smartphone and publishing creative content that shows their #MotorolaSkills, users have the opportunity to win exclusive tickets for the football event.
To describe this activation, we have designed and produced a digital commercial for EMEA social channels, in which the smartphone becomes a real portal to access the event. A strong narrative concept, supported by a fresh, sporty and accessible tone of voice.
Alongside the commercial, the campaign included a photo shoot, the creation of editorial content for social networks, interactive formats, motion graphics and digital and retail materials, designed to ensure consistent and effective coverage on all touchpoints.
